Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt.

The template includes:

  • A customizable marketing framework that can be adapted to suit a library’s unique needs and community
  • A sample marketing plan, budget, and calendar guides
  • Links to resources that expand on the information presented

Access the Marketing Plan Template

For immediate questions on this plan or process, contact:
Jamie Matczak, WVLS, jmatczak@wvls.org, (920) 455-0668
Mark Ibach, SCLS, mibach@scls.info, (608) 246-5612
Chad Glamann, OWLS, cglamann@owlsweb.org, (920) 832-4607
Lori Baumgart, NFLS, lbaumgart@nflsoffice.org, (920) 710-6010